Aurum Alarms

Modernizing Digital Presence for Enhanced Market Reach

Introduction

Aurum Alarms, a leading provider of security solutions, recognized the need to overhaul their outdated website. Specializing in intruder alarms, CCTV, home automation, and fire detection, Aurum Alarms' decade-old website no longer reflected their brand and comprehensive service offerings. They approached Webbed Feet to create a new, dynamic website design that would effectively represent their brand and attract both domestic and commercial clients.

The Objective

Aurum Alarms tasked Webbed Feet with the following objectives:

• Brand Alignment: Develop a modern website design that aligns with Aurum Alarms' current brand identity.
• Content Overhaul: Revise the content structure to accurately represent the latest services and provide a clear, user-friendly navigation experience.
• Market Segmentation: Create dedicated landing pages for residential and commercial markets to tailor the marketing approach for each segment.
• Advanced Features: Integrate a robust Content Management System (CMS), a Case Study System, and a contact form to enhance functionality and user engagement.

The Result

Webbed Feet successfully delivered a new website for Aurum Alarms, achieving all project objectives:

Enhanced Design

We collaborated closely with Aurum Alarms to create a visually appealing and brand-consistent website. The new design features a clean, modern aesthetic with intuitive navigation, providing an improved user experience.

Revised Content Structure

The content was restructured to highlight Aurum Alarms' extensive range of services. Clear, concise general information pages were created for each service, supplemented by detailed residential and commercial landing pages.

Market-Specific Pages

The new website now includes dedicated landing pages for domestic and commercial markets. These pages are tailored to address the specific needs and concerns of each target audience, thereby enhancing the effectiveness of Aurum Alarms' marketing strategy.

Functional Enhancements

• Content Management System: A user-friendly CMS allows Aurum Alarms to easily update content and keep their website current.
• Case Study System: This feature enables Aurum Alarms to showcase their successful projects and build credibility with potential clients.
• Contact Form: An integrated contact form facilitates easy communication between Aurum Alarms and their customers, streamlining the inquiry process.